Marketing Resources
Academic Links
| Radford University Homepage- See all that Radford University has to offer! |
| College of Business and Economics-Learn about Radford's accredited Business College |
| Department of Management and Marketing-A department of the Business College and my area of study |
| National Society of Collegiate Scholars-honors organization which recognizes outstanding academic achievement among first and second year college students and encourages members to develop leadership skills through community service |
Marketing and Marketing Resources sites
| American Marketing Association-one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. |
| Business Marketing Association-Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. |
| The Direct Marketing Association-the Direct Marketing Association (DMA) is today the largest trade association for businesses interested in direct, database, and interactive global marketing, with about 5,200 member companies from the United States and 44 foreign nations on six continents. |
| Marketing Research Association-MRA promotes excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. |
| eMarketing Association-The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. |
| Marketing to the world-A site from the U.S. government giving market information from all over the world! |
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Learn Marketing Terms- |
| Marketing General-Marketing General Incorporated (MGI) is North America's largest and most successful association marketing agency—providing a comprehensive set of solutions to the association marketplace, including membership development, list management, conference marketing, and web and database tools. |
| Learn about the American consumer-a site that has information on demographics with tools and data to help with your marketing strategy. |
| BtoBOnline- An online magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Convenient and very helpful. |
| Marketing Virtual Library-KnowThis.com is a leading resource and reference site for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas. |
| Xposure- Xposure brings fresh ideas to established knowledge and information in order to create dynamic media backed by quality content for companies seeking a competitive edge in business. |
| The Marketing Resource Center-Concept Marketing Group Inc. assists in developing and implementing effective sales and marketing strategies for businesses through targeted, managed, strategic marketing campaigns. |
| Society of Marketing Professionals-offers marketing conference, national seminars, awards programs, publications, and educational resources to highlight the latest trends in marketing and business development in the design and construction industries. |
| Finding a job in Marketing!-A great site to use when trying to start a career in the Marketing field. |
Sales Sites
| National Association of Sales Professionals-associations whose members demonstrate that you are a professional who has successfully met the education, ethics, experience, knowledge and skills criteria established for certification. |
| Professional Selling Principles Seminar-sign up for seminars to improve your sales technique. From the American Management Association |
| Successful Sales Techniques-a great site that helps you find your sales technique. |
| Ten Tips for Salespersons-a top ten list of suggestions for salespersons |
| Sales Marketing Network-how-to and reference center for executives and managers in sales, marketing, and human resources who need comprehensive planning information related to integrated, targeted strategies to increase sales. |
| Sales and Management-online magazine that is the leading authority for executives in the sales and marketing field. |
| Improving your sales-a site from the Waterhouse Group to helps with the skills, strategies and support they need to dramatically improve sales and increase profits through customized, hands-on interventions. |
| Find a job in Sales-an online way to find a job in sales! |
Advertising
| American Association of Advertising Agencies-a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business. |
| Interactive Advertising Bureau-association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues. |
| Legalities of Advertising-know the laws of advertising. |
| Radio: Still a good way to go?-Learn why radio advertising is still is great way to reach to the consumer. |
| Product Placement in the movies-think that Coca-Cola the actor's drinking is a coincidence? |
| TV advertising-some ins and outs of advertising on television. |
| Ten Reasons to Advertise in Magazines-article on why magazine advertising is a great medium. |